Citation Integrity™ Score
Measures the underlying conditions.
It identifies weaknesses across CiteAbility™'s Citation Integrity™ Dimensions and gives your organisation prioritised actions to improve them.
CiteAbility™ Outcomes
See what AI actually says about your business.
Your website can be accurate, authoritative and well structured — but what happens when someone asks an AI system about your company, products, services or expertise?
CiteAbility™ Outcomes measures the observable results.
See whether your company appears. Understand how it is described. Discover which sources each AI system relies on. Track citations, recommendations and changes over time.
See what Perplexity, ChatGPT, Gemini, Claude and Grok actually say, cite and recommend about your business.
By CiteAbility™ · Last updated
Key takeaways.
- Outcomes reports observed AI answers, mentions, citations and sources — not predictions.
- Outcomes is currently a Beta covering Perplexity, ChatGPT, Gemini, Claude and Grok.
- Observed answers are kept separate from your own website claims so the two can be compared.
- Results vary between systems and over time; nothing here is guaranteed or repeatable.
Current scope
Beta: five AI systems
Outcomes is currently a Beta covering Perplexity, ChatGPT, Gemini, Claude and Grok. Each is observed through the provider's API with web search switched on, which can differ from what its consumer app shows. It records observed answers, mentions, citations, recommendations and source use for the questions you choose. It does not imply coverage of other AI systems or prove that a website change caused an outcome.
Outcomes observes these five systems. The Citation Integrity™ work is done on your own information, so it is not specific to any one AI system.
Where connected access data is available, CiteAbility™ distinguishes whether an AI or search crawler is allowed to access the website from whether there is evidence that it actually visited. Permission does not prove a visit, and a visit does not prove citation or recommendation.
Customer behaviour
Your customers are asking AI about companies like yours
People increasingly use AI systems to research businesses, compare providers, understand products and make decisions.
“Who are the best companies for this?”
“What does this company do?”
“Is this business credible?”
“Which provider should I consider?”
“How does Company A compare with Company B?”
The important question is no longer simply whether your website can be found.
What answer does AI give?
CiteAbility™ Outcomes gives your organisation a structured view of those answers.
Two roles
From Citation Integrity™ to actual AI outcomes
CiteAbility™ is built around a simple principle:
Before you measure whether AI mentions a company, you should understand the quality of the information AI has available to rely on.
That is why CiteAbility™ separates underlying Citation Integrity™ from observable AI outcomes.
CiteAbility™ Outcomes
Measures what happens in AI answers.
It evaluates how Perplexity, ChatGPT, Gemini, Claude and Grok respond to relevant questions about your company, competitors, products, services and areas of expertise.
What AI has to work with and what AI actually does with it.
Capabilities
Know how your business appears inside AI answers
CiteAbility™ Outcomes turns individual AI responses into information your team can actually understand.
Instead of manually opening different AI platforms and repeatedly asking questions, your Outcomes dashboard gives you a structured view of your AI presence.
AI Presence
Understand whether your organisation appears in relevant AI answers and in which contexts.
Citations
See when your organisation or web properties are cited as supporting sources.
Cited Sources
Identify which pages, publications and external sources AI systems appear to rely upon when discussing your business.
Recommendations
See when your organisation is included among businesses, products or services presented for consideration.
Changes Over Time
See whether outcomes are changing as your Citation Integrity™ improves and the information environment around your organisation evolves.
Dashboard
Your AI Outcomes Dashboard
One dashboard gives you a clear picture of how five AI systems are responding to questions that matter to your business.
Instead of overwhelming you with raw prompts and responses, CiteAbility™ organises the results into understandable business intelligence.
Illustrative dashboard
Layout illustration only — no client data, and no example measurements.
Questions Tested
The real-world questions and topics being evaluated.
— · —
AI environment tested
See observed results from each of the five AI systems covered today.
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Company Appearances
Understand where your organisation is appearing.
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Citation Outcomes
See when your company or its information is being cited.
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Source Distribution
Discover which sources are influencing answers about your organisation.
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Outcome History
Compare current observations with previous testing periods.
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Issues Requiring Attention
Connect observable problems back to areas that may require investigation or improvement.
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Beyond mentions
Don't just track mentions. Understand why they matter.
A company being mentioned by an AI system does not necessarily mean the underlying answer is dependable.
And a company not being mentioned does not automatically mean something is wrong with its website.
That distinction matters.
Many AI visibility tools stop at:
“You appeared 37 times.”
CiteAbility™ goes further.
Outcomes can be used alongside your Citation Integrity™ Score to help distinguish between the observable result and the underlying information conditions that may contribute to that result.
Instead of simply seeing
“Your competitor appears more often.”
Investigate
- What information is being relied upon?
- Which sources are supporting the answer?
- Where are there evidence or entity weaknesses?
- Has the outcome changed after improvements were made?
That makes Outcomes considerably more useful than a simple AI mention counter.
Question sets
Measure the questions that matter to your business
Generic prompts produce generic data.
CiteAbility™ Outcomes is built around questions relevant to your company, market and customers.
Company Discovery
Questions where a potential customer is looking for companies capable of solving a particular problem.
Brand Questions
Questions specifically about your company, history, products, services or capabilities.
Category Questions
Questions about the market or category in which your company operates.
Comparison Questions
Questions comparing your company with competitors or alternative solutions.
Recommendation Questions
Questions asking AI systems which companies, providers or products should be considered.
Evidence Questions
Questions where supporting sources, facts or evidence are particularly important.
The result is a measurement environment built around your company, not an arbitrary collection of keywords.
Sources
See the sources behind the outcome
What information is AI relying on?
Being mentioned is only part of the picture.
CiteAbility™ Outcomes helps identify the source environment surrounding answers about your organisation.
The answer environment around your organisation is assembled from many sources — not only your own.
- Your own website
- Specific pages within your website
- Recognised external publications
- Third-party company profiles
- Industry sources
- Competitor websites
- Reference sources
- Other publicly available information
This gives your team a clearer picture of the information ecosystem AI systems encounter when evaluating your company.
Whether the information representing your company is actually coming from the sources you would expect.
Planned
Planned: competitor comparison
Choosing a set of competitors and comparing results across the same questions is planned and is not live yet. Today, Outcomes shows the sources each AI system used in its answers to your questions, including other organisations' websites where they were used, and whether your own website was among them.
Also planned and not live yet:
- Answer positioning: how your organisation is positioned relative to alternatives in an answer.
- Answer accuracy: material differences between what you publish and what AI answers say.
Measurement cycle
See whether your improvements are making a difference
Your CiteAbility™ Citation Integrity™ Score identifies underlying areas that can be improved.
You make those improvements.
Then what?
Measure again.
- 01
Measure
- 02
Fix It
- 03
Re-test
- 04
Compare
Outcomes provides the observable side of the improvement cycle.
This allows your organisation to see whether changes in its information environment are accompanied by changes in AI-generated answers.
Not assumptions.
Not anecdotes.
Measured outcomes.
Side by side
Outcomes + Score: the complete picture
| Citation Integrity™ Score | CiteAbility™ Outcomes | |
|---|---|---|
| Primary question | How strong are our underlying Citation Integrity™ conditions? | What are AI systems actually saying and doing? |
| Measures | Citation Integrity™ Dimensions | Observable AI answers |
| Finds problems | Yes | Yes, within observed outcomes |
| Provides improvement actions | Yes | Connects outcomes to areas requiring investigation |
| Tracks citations | Underlying citation conditions | Observable citation outcomes |
| Tracks AI mentions | No | Yes |
| Tracks recommendations | No | Yes |
| Historical measurement | Score progression | AI answer progression |
Score tells you what to improve.
Outcomes shows you what is happening.
Together they create a much stronger picture of your organisation's position within the AI information ecosystem.
Decisions
Built for decisions, not vanity metrics
A higher mention count looks impressive on a chart.
But businesses need more than charts.
CiteAbility™ Outcomes is designed to help answer practical questions:
- Are AI systems finding our company?
- Are they describing us accurately?
- Are they citing us?
- Which pages are being cited?
- What other sources are shaping answers about us?
- Which other sources and organisations appear in those answers?
- Where are we missing from relevant answers?
- Has anything materially changed?
- Are the Citation Integrity™ improvements we are making associated with better observable outcomes?
Those are questions a leadership, marketing, communications or AI strategy team can act on.
Scope
Built around one company
Outcomes is included in your plan and is built around one company and its primary web presence.
That keeps the measurement environment focused.
Your company.
Your information.
Your competitors.
Your market.
Your AI outcomes.
Additional companies you own or control can be added to Starter or Growth, each with its own workspace.
Responsible claims
Outcomes without false promises
No organisation controls how independent AI systems generate their answers.
Neither does CiteAbility™.
CiteAbility™ Outcomes therefore does not promise rankings, citations, recommendations or inclusion within an AI-generated answer.
What we provide is something more defensible:
Systematic measurement of observable outcomes.
We help you understand what is happening, identify material changes and connect those observations with the wider Citation Integrity™ environment surrounding your organisation.
Next step
Know what AI says before your customers do
AI systems are becoming another layer between your organisation and the people trying to understand it.
You should be able to see that layer.
CiteAbility™ Outcomes gives you the evidence.
Measure your company's presence.
See its citations.
Understand its sources.
Track change.
See your AI outcomes.
Outcomes is included in Starter, Growth and Enterprise.
CiteAbility™ is currently in prelaunch. This opens an enquiry or launch-notification form; it does not start checkout, and no payment will be taken.
FAQ
Questions about CiteAbility™ Outcomes
Score + Outcomes
Understand the outcome. Improve the conditions behind it.
Citation Integrity™ Score + CiteAbility™ Outcomes
The underlying conditions.
The observable result.
One connected view of how your organisation exists within the AI information ecosystem.
FAQ
Frequently asked questions
The questions organisations ask us most often.
- Which AI systems are covered?
- The Beta observes Perplexity, ChatGPT, Gemini, Claude and Grok, each through the provider's API with web search switched on. Any change will be stated on this page.
- Are these results guaranteed to repeat?
- No. AI answers vary by question, time and system. Outcomes records what was observed on a specific run.
- How is Outcomes different from Monitor?
- Monitor watches the dependability of the information you publish. Outcomes watches what an AI system does with it.