Unsupported
Claims without adequate supporting information.
Citation Integrity™ for AI citation
Make what you publish dependable enough for AI to cite.
CiteAbility™ checks whether AI systems can access your website and whether the information you publish is sufficiently supported and dependable to cite. It identifies Citation Integrity™ weaknesses, shows you what to fix, and records whether Perplexity, ChatGPT, Gemini, Claude and Grok use your business as a source.
Citation Integrity™ is the method. Being cited by AI is the outcome we measure.
By CiteAbility™ · Last updated
From published information to cited source
Accessible
AI systems can reach and understand your website.
Citeable
Your information is supported and dependable enough to use as evidence.
Cited
Observed AI answers use your business as a source.
Why CiteAbility™?
Accessible → Citeable → Cited.
A simple journey from information AI systems can reach to evidence they may choose to cite.
Citation Integrity™ is the method. Being cited by AI is the outcome we measure. CiteAbility™ helps you improve the conditions that support that outcome, then observe what AI systems actually do.
- AccessibleCan AI systems access and understand your website?
- CiteableIs your information sufficiently supported and dependable to use as evidence?
- CitedAre AI systems actually using your business as a source?
The problem
AI can find information. But should it rely on it?
AI systems increasingly retrieve information from websites, databases, knowledge sources and other external content when generating answers. But being discoverable does not automatically make information dependable.
Outdated
Information that no longer reflects current reality.
Inconsistent
Different pages presenting conflicting information.
Poorly Attributed
Information without clear source relationships.
Difficult to Verify
Claims that cannot easily be checked.
Unclear
Information whose meaning or context is ambiguous.
The category
This is the problem Citation Integrity™ addresses.
Citation Integrity™ is concerned with the characteristics of information that affect whether it can be depended upon as evidence.
CiteAbility™ assesses published information against its proprietary Citation Integrity™ Dimensions.
The objective is not to manipulate AI systems. It is to improve the integrity of the information available to them.
Discoverability asks
Can AI find it?
Citation Integrity™ asks
Can AI depend upon it?
How CiteAbility™ works
The work behind Accessible → Citeable → Cited.
Audit
Run a free Citation Integrity™ Audit. Identify potential areas requiring attention.
Fix It
Turn identified Citation Integrity™ weaknesses into practical website and information fixes.
Monitor
Watch for changes and regressions in integrity, evidence, access and site conditions.
Outcomes
Observe answers, mentions, citations and source use from Perplexity, ChatGPT, Gemini, Claude and Grok in the current Beta.
AI systems we observe
We test with these five AI systems. Citation Integrity™ itself isn't tied to any of them: it strengthens the information you publish, which any AI system that reads the web can draw on.
- Perplexity
- ChatGPT
- Gemini
- Claude
- Grok
CiteAbility™ is independent and is not affiliated with or endorsed by these providers. Names and logos are trademarks of their respective owners.
Why it matters
AI is answering your customers' questions. Give it good reason to use your answers.
When someone asks an AI system about your market, it builds its answer from the sources it can reach and read. Citation Integrity™ is how you make your information one worth depending on: accessible, backed by evidence, clearly attributed and accurate.
No one can guarantee a citation. What you control is whether your information deserves one. CiteAbility™ assesses Citation Integrity™. It does not promise changes in the behaviour of third-party AI platforms.
Evidence gets used
In a published 2024 study, adding citations, quotations from relevant sources and statistics made a source up to 40% more visible in AI answers. A more persuasive tone and keyword stuffing did not help.
Source: Aggarwal et al., "GEO: Generative Engine Optimization", KDD 2024 — A result under test conditions, not a promise for any one website.
If AI can't reach it, it can't use it
Blocked crawlers, unreachable pages and broken links take accurate information out of the running before it is read. The free Audit finds these first.
Be described accurately
Vague, outdated or conflicting statements leave an AI system more to get wrong about you. Clear, current, consistent claims leave less.
Dependable to people too
Buyers, journalists and regulators who check an AI answer follow it back to your page. Evidence that holds up for a machine holds up for them.
Work that lasts
Tactics aimed at one AI system can stop working when it changes. Evidence, attribution and accuracy stay valuable whichever system is asking.
See it for yourself
Outcomes records whether Perplexity, ChatGPT, Gemini, Claude and Grok name and cite you, so you judge the work by what happens, not by a promise.
Direction
Businesses are where we start. AI infrastructure is where we are going.
CiteAbility™ is beginning with organisations because business websites provide a real-world environment in which Citation Integrity™ can be assessed, improved and monitored.
The longer-term opportunity is broader. CiteAbility™ is building infrastructure that AI platforms, retrieval systems and enterprise AI applications may eventually use as an additional integrity layer when evaluating information.
Businesses
Improve and manage the integrity of published information.
CiteAbility™
Assess, score, monitor and structure Citation Integrity™ information.
AI Systems
Use Citation Integrity™ as an additional input when evaluating evidence.
Solutions
Three questions, answered with evidence.
What prevents us from being citeable?
Citation Integrity™ Score
Your Citation Integrity™ Score provides evidence of progress and prioritises the work needed to make your information more dependable and citeable.
Are AI systems actually citing us?
CiteAbility™ Outcomes
CiteAbility™ Outcomes tests relevant AI searches and records observed answers and source use, without treating readiness as proof of citation.
What changed?
Citation Integrity™ Monitor
Citation Integrity™ Monitor tracks important changes over time so you can identify new issues and measure progress.
Plans
One platform. Four plans.
Start free. Understand your Citation Integrity™. Improve what matters. Then monitor how your information and AI Outcomes change over time. All paid plans are billed annually.
Prices are shown in USD. CiteAbility™ is currently in prelaunch. Paid actions open an enquiry or launch-notification form; they do not start checkout, and no payment will be taken.
Accessible
Free
$0
Find what may be holding back AI access and citation readiness.
Citeable
Starter
$299/year
Improve and verify your Citation Integrity™.
Citeable
Growth
$599/year
Protect your citeable information and measure Outcomes.
Cited
Enterprise
Custom
Scale Citation Integrity™ across your organisation.
Managing Citation Integrity™ for clients?
CiteAbility™ Agency gives agencies and consultants one place to manage Citation Integrity™, Outcomes and client reporting across multiple independent client companies. From $1,495/year, including up to five client company workspaces.
Independence
You cannot buy a favorable Citation Integrity™ result.
CiteAbility™ clients pay for assessment, monitoring and infrastructure. They do not pay for favorable outcomes.
Commercial relationships do not determine:
- Citation Integrity™ Scores
- Assessment conclusions
- Benchmark results
- Certification decisions
We assess Citation Integrity™. We do not sell AI citations.
A paying customer can receive a poor result. An organisation that has never paid CiteAbility™ can demonstrate strong Citation Integrity™.
Research
Evidence before claims.
Citation Integrity™ must be evidence-led.
CiteAbility™ conducts ongoing research into information integrity, evidence, retrieval and AI-generated answers. We distinguish between observation, correlation and causation and do not claim AI outcomes that available evidence cannot support.
For AI Providers
Building for the AI ecosystem.
CiteAbility™ is developing Citation Integrity™ infrastructure for AI providers, enterprise AI systems, retrieval platforms and other technology companies.
Get started
How dependable is the information your organisation publishes?
Start with a free Citation Integrity™ Audit and identify areas that may require attention.
No guaranteed AI outcomes.
Contact
Talk to CiteAbility™.
Tell us what you're publishing or building, and we'll come back with the most useful starting point.
Independent of any foundation model provider
One framework across sources, pages, claims and answers
Built for regulated and reputation-sensitive environments
FAQ
Frequently asked questions
The questions organisations ask us most often.
- What is Citation Integrity™?
- Citation Integrity™ is the degree to which the information an organisation publishes can be discovered, understood, verified and depended upon by AI systems. It covers identity, claims, evidence, corroboration and machine access to your website.
- How is CiteAbility™ different from SEO tools?
- SEO tools focus on ranking in search results. CiteAbility™ examines whether your published claims and evidence are clear and supported enough for an AI system to rely on and cite you as a source.
- Do I have to pay to start?
- No. The Citation Integrity™ Audit is free and gives you your first Citation Integrity™ Score. Paid plans add the full assessment, prioritised fixes, monitoring and certification.
- Can CiteAbility™ guarantee that ChatGPT or Gemini will cite my business?
- No. No provider can control an external AI system. CiteAbility™ improves the public conditions that support citation and recommendation readiness, and reports what is actually observed.
- Who uses CiteAbility™?
- Organisations that are judged on the dependability of what they publish: professional services, healthcare, finance, technology, education and the agencies and AI providers who work with them.